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It’s no secret that video has become a valuable tool in our technologically advanced society, especially during these strange times.  From FaceTime and Skype to the ever increasing popularity and use of Zoom, video is a great way to stay connected.

Now, more than ever, video calls are the go to tool for many of the things we do, from work to virtual happy hours and parties.  With that being said, how we look on video is just as important as the information that is being exchanged.  It usually doesn’t matter when we communicate via phone call, text and email but obviously, in video, people see you.  In most cases, when it comes down to work and even things like virtual dating, looks matter.  Think about it – how would you present yourself to your current or potential boss, client or even a romantic prospect?  You wouldn’t show up in pajamas or a dusty t-shirt or a face mask for your zits.  You, instead, would put your best face forward.  Again, looks matter so it’s important to look your personal best.  Also since many of us are currently stuck inside, that’s all the more reason to put on that lipstick, hair or outfit you’ve been wanting to wear.  So go ahead, you can still slay through that screen with these simple tips/reminders:

Lighting.  When you take a selfie, you usually make sure you show up in the best light.  The same goes for when you are doing a video call.  Natural light is the better option as it most flattering.  The key when using natural light is positioning yourself at the correct angle.  To catch the best light, sit facing the window (or other light source for that matter).  If the sun is particularly bright you can close the blinds a little or put up a white curtain to help filter the light.  On cloudy days you can sit more directly in the light source because your features won’t be blown out.  Whatever the case, be sure to not sit with your back to your light source which will cause your figure to be shadowy.

You can always add a light source if necessary.  Ring lights are very popular and can be found on Amazon (or eBay).  I’ve been using the Make Up Light for several years because I like the ability to customize the fixtures and the fact that that it breaks down quickly, making it easier to carry and can fit mostly in a large tote bag.

You can always use a regular lamp if necessary.  Remember to position it in front of you (behind your computer or other video source).

Sound.  Be sure that your sound is working, without feedback/echo.  This is especially important if you are a presenter or leading the meeting.  Usually the sound on your chosen device is sufficient however if you need something that works better, there are microphone options on Amazon (or eBay).

Setting.  Where you take your virtual meeting (or event) is just as important as how you look.  Choose an area free of excessive distractions.  If possible, set up at a desk or table with ample lighting and a comfortable chair.  Make sure that whatever people see behind you is clean, neat, organized and visually appealing.  Add plants or artwork to add dimension to your space.  If you live with other people or other people will be present in your space, make sure they know when you will be participating in your meeting/event and that they are aware that they should keep noise to a minimum or non-existent.

Position.  Make sure your device (laptop, phone, tablet) is positioned at face/eye level.  and make sure you have good posture.  This will help you to not look distorted and again helps to present you in the best “light” possible.

Wardrobe.  Although, for the most part, you will only be seen from mid chest upwards, it’s still important that whatever people see looks nice.  Choose flattering colors that will complement your skin tone and contrast nicely with your background as well as ensure the right fit for your clothing.  Keep prints to a minimum and be sure that what you are wearing is not too revealing.  A blazer and camisole/t-shirt/blouse is a no fail combination, as well as just a blouse or nice sweater.  It all depends on your work environment, dress code and expectations.  Don’t forget accessories like a simple pair of earrings and/or necklace to complete the look.  However, be sure to avoid noisy jewelry as that can be a distraction.

Makeup.  Whether you know very little about makeup or don’t care for it, the fact  remains that a polished look makes for a good impression.  Again, looks matter.  And not in a “I look like a supermodel” but more of a way in which you don’t look like you just rolled out of bed and was dragged behind a dump truck.  You don’t have to do the most, just follow the basics of giving good face – “flawless” complexion, soft yet well defined brows, lash lift, lip tint/color, sculpting and definition.

• Flawless Complexion.  Since makeup is never a substitute for good skin, start with a basic skincare routine for your skin type (if you don’t already have a 50 step process in place) – cleanse, tone, moisturize.  Once you have those basics in place,  a primer is your next step.  A primer will keep your makeup up on longer and can help your makeup look better on your skin.  Next apply a lightweight tinted moisturizer or foundation with a beauty blender or foundation brush.  If you need more coverage you can  definitely choose a medium/full coverage foundation.  Dark under eye circles/hyper-pigmentation (acne scars, etc) is a common concern for many so don’t forget a concealer.  Follow up with a setting powder to lock everything in place and to cut down on shine.
• Brows.  I cannot stress the importance of having good brows.  Brows are the architecture of your face and can make or break your look.  If  you have full brows already, all you may need to do is use a brow gel to tame and shape them.  If you have brows that are more sparse, there are a multitude of products that you can use from brow powder to pencil to fill in/create the perfect brow.
• Eyes.  You don’t have to do a full smoky eye.  In most cases, eye liner and mascara will suffice.  If you want to give a little more,  you can always choose a color slightly deeper than your complexion in your crease to give a little more depth and structure to the eye by applying/blending with a crease brush.  Finish off with 2-3 coats of your preferred mascara.  For eyeliner, choose an off black or black/brown to define the eye shape and use a smudge brush to soften the lines.  These two color choices will define without looking too dramatic or harsh.
• Lips.  First off, exfoliation and moisture is so important – whether you choose to wear lip color or not.  Speaking of color, you don’t have to do full on color – a lip tint can suffice if you don’t want to do the most.  But for everyone else, go ahead and  put on that bold bright beautiful color to liven things up.  Mattes are good choice because in many cases, depending on formulation/brand, there is minimal transfer.
• Sculpting with blush.  Add a little blush to add warmth to the complexion and  to sculpt and define those cheekbones.

Hair.  Brush it.  Comb it.  Shave it.  Cut it.  Do whatever you have to do to make sure it looks nice and presentable.  Styling products are your friend.  Add accessories if you need to like a headband or a nice hair clip.  Chances are you have many of these things in your arsenal.  You just need to use them.

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